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Luca de Meo, Seat's President, said that "the Leon, the Ibiza and the new Arona, together with the Ateca, are going to strengthen Seat from a commercial, financial and brand image standpoint", adding that "2017 is going to be a very special year for Seat."

SEAT-Arona-the-upcoming-B-SUV-of-the-signature-of-Martorell.jpg

Like all of SEAT's range, the Arona is named after a place in Spain. In this case, Arona is a city on Tenerife in the Canary Islands. Originally a fishing town, Arona is the now a popular tourist spot, and the third biggest city on Tenerife. There's also a town called Arona in the Piedmont region of Italy. The Arona will be made at SEAT's Martorell factory in Barcelona.

The Arona is expected to arrive in the UK late in 2017 after a debut at the Frankfurt motor show.
 

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The Leon, the Ibiza and the new Arona, together with the Ateca, are going to strengthen SEAT from a commercial, financial and brand image standpoint. 2017 is going to be a very special year for SEAT,
 
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