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Discussion Starter · #1 ·
A trademark filed with the European Union Intellectual Property Office for the Arona moniker gives Seat the rights to use it throughout the EU.

Received in late March and registered a couple of days ago, the nameplate seems to be in line with the brand's recent naming scheme, one that started with the Ateca earlier this year, but could it be used by the upcoming Ibiza-based SUV?

It could sound like a plausible scenario, but it's nearly impossible to determine if that's the case, since the Spanish firm isn't eager to divulge any data on the subject just yet. Nevertheless, one thing is certain: a small Seat-badged SUV is coming to rival the likes of the Nissan Juke, as it was confirmed by the company's President Luca de Meo this May.
 

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Discussion Starter · #2 ·
Admittedly SEAT is very good at hiding the names of their future models . Proof of this was the SEAT Ateca , being able to maintain the mystery of their brand almost until it is revealed. The same seems to happen with future urban crossover, which may or may not be called the Arona.
 
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