I've also asked my dealer about the Virtual Cockpit, he's not seen anything yet, but will have a look on the SEAT-HUB.
think that this must be the internal dealer news hub for new product releases and updates.
unless anyone else knows different?
Not got a build week for mine yet, its only 2 weeks ago I ordered it, so from what people have said on here I won't expect to hear until 6-7 weeks in. So maybe lucky it will be available before my build starts...

Finger Crossed.