SEAT has taken the What Car? Car of the Year Awards 2018 by storm, with four different models – Arona, Ibiza, Leon and Ateca – each taking category wins. It’s a clean-sweep for the quartet of new cars that has spearheaded the Spanish manufacturer’s largest product offensive to date.
The awards were presented at a glitzy ceremony at Grosvenor House Hotel in London last night. The results mark an immediate success for the Arona, the latest addition to the fast-growing SEAT line-up. Still in its launch phase in the UK, it has claimed the ‘Best Small SUV’ title in a hotly contested category, following up a glowing five-star What Car? magazine review. It continues SEAT’s dominance of the category, with its larger brother, the Ateca, having taken the award in 2017.
The What Car? judges referenced the fact that the Arona “is more affordable than most rivals” thanks to “great finance deals” and praised the “comfortable and well-equipped interior.” The impressive range of personalisation options – including the multiple no-cost combinations of contrasting roof and bodywork colour available – were “the cherry on top”.
Commenting on the brand’s impressive night, SEAT UK Director, Richard Harrison, said: “These awards are among the most keenly sought and highly-respected in the car industry and it is a tremendous result for us to have collected so much silverware in one evening. There is a tangible sense of momentum with SEAT currently, and the judges’ comments confirm how we’re succeeding in our mission to give our customers even more style, quality, technology, choice and performance, with value-for-money guaranteed.”
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